{"id":3327,"date":"2021-12-29T11:12:00","date_gmt":"2021-12-29T16:12:00","guid":{"rendered":"https:\/\/rhythmnation.online\/?p=3327"},"modified":"2022-02-09T21:26:11","modified_gmt":"2022-02-10T02:26:11","slug":"issa-rae-has-a-beef-with-the-music-business-its-an-abusive-industry-it-needs-to-start-over","status":"publish","type":"post","link":"https:\/\/rhythmnation.online\/index.php\/2021\/12\/29\/issa-rae-has-a-beef-with-the-music-business-its-an-abusive-industry-it-needs-to-start-over\/","title":{"rendered":"Issa Rae has a Beef with the music business: ‘It’s an abusive industry… it needs to start over’"},"content":{"rendered":"\n

The HBO show \u201cInsecure,\u201d concluded  a five year run Sunday night with a highly anticipated series finale, where Rae, 36, wanted to channel the spirit of some of the classic soundtracks of the 1990s, \u201cwhen music really, really mattered in movies and television shows.\u201d <\/p>\n\n\n\n

Now she\u2019s leaving behind a classic of her own: For five seasons, \u201cInsecure\u201d has showcased what the series\u2019 music supervisor, Kier Lehman, calls \u201cmodern alternative R&B,\u201d long on breathy vocals and vibey production that lend valuable emotional detail to the show\u2019s layered storylines. Artists featured on \u201cInsecure\u2019s\u201d several soundtrack albums \u2014 as well as an official Spotify playlist with nearly 200,000 followers \u2014 have included established acts such as SZA, Thundercat and Jazzmine Sullivan, who recorded a steamy duet called \u201cInsecure\u201d with Bryson Tiller for Season 2.<\/p>\n\n\n\n

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Yet, while the show has also served as a crucial incubator for emerging artists, Rae has also used the show as a springboard to advance a blossoming career in the music industry, Rae announced in late 2019 her distribution agreement with Atlantic records and has since then released several Insecure Soundtrack<\/em> albums featuring the alternative R&B artists highlighted on her show on her Raedio label.\u00a0<\/p>\n\n\n\n

With Insecure behind her Rae has made a pivot and is producing a new show about aspiring rappers, and producing new and upcoming artists, basically using her existing career to help launch new music careers. However when asked if she thinks the music biz is \u201ca place where good ideas flourish,\u201d Rae bluntly answered: \u201cAbsolutely not. It\u2019s probably the worst industry I\u2019ve ever come across.\u201d<\/p>\n\n\n\n

\u201cI thought Hollywood was crazy,\u201d Rae continued in her Q &A with the L.A. Times… \u201cThe music industry, it has to start all over again. There are lots of conflicts of interest. Archaic mentalities. Villains and criminals! It\u2019s an addiction industry, and I really feel for artists who need to get into it. \u2026 It was something shocking\u201d to discover, she said.<\/p>\n\n\n\n

Without being specific and purposely speaking in generalities, Rae indicated her feelings were based on a combination of her own experiences setting up soundtracks and hearing from artists about what they deal with on a regular basis. \u201cI do not want to be too specific, but even with making our own appointments [for soundtracks] with labels or artists, it would be so intricate. And to find out how artists were treated on other labels \u2026 When I myself am a creator and know what I want in relation to a relationship with a production company or a producer, I would like to think that we are more artist-friendly than much of other brands and companies out there. I want to renew things.\u201d<\/p>\n\n\n\n

Rae also knocked the Grammy’s in the interview, and singled out one record in particular she thought had been unfairly snubbed. \u201cWhat really bums me out \u2014 and this aligns with Hollywood \u2014 is the way that music is rewarded. When I think about the Grammy’s and these other systems that are designed to reward artistic creativity and uplift artists, I just feel like, \u2018Y\u2019all don\u2019t get it. What are you rewarding?\u2019 This is dumb, but I\u2019ll say it anyway: A song like [Wizkid\u2019s] \u2018Essence\u2019\u00a0 \u2014 just absolutely a powerhouse, and yet could not be properly acknowledged by the institution that is supposed to celebrate the best in music \u2014 that trips me out. To see Black people and our contributions to music not celebrated in the way they should be \u2014 I mean, these aren\u2019t institutions for us.\u201d<\/p>\n\n\n\n

Rae had plenty of good words for individual artists in the interview, singling out, naturally, the 2021 successes of Jazmine Sullivan, who recorded a title song for \u201cInsecure\u201d in Season 2 with Bryson Tiller, saying, \u201cShe\u2019s just literally pure talent.\u201d\u00a0 Rae also cited Don Toliver and Cleo Sol as personal musical favorites from this year.<\/p>\n\n\n\n

In a separate interview\u00a0with the newspaper, Rae talked about the HBO Max series she just completed filming, “Rap Sh*t.”\u00a0 The new series, in which she does not appear on-camera, has the two members of the hip-hop duo City Girls as executive producers.<\/p>\n\n\n\n

\u201cIt\u2019s set in the indie music world and it\u2019s a completely different world, a very different story of still friendship, but trying to make it an industry that doesn\u2019t see it for you,\u201d Rae told the Times. \u201cSo in some ways, there are parallels to my own journey, but the music world is so different and twisted and crazy, as I\u2019m learning myself.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Artists featured on \u201cInsecure\u2019s\u201d several soundtrack albums \u2014 as well as an official Spotify playlist with nearly 200,000 followers \u2014 have included established acts such as SZA, Thundercat and Jazzmine Sullivan, who recorded a steamy duet called \u201cInsecure\u201d with Bryson Tiller for Season 2.<\/p>\n","protected":false},"author":10,"featured_media":2592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[725,593],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts\/3327"}],"collection":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/comments?post=3327"}],"version-history":[{"count":2,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts\/3327\/revisions"}],"predecessor-version":[{"id":3334,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts\/3327\/revisions\/3334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/media\/2592"}],"wp:attachment":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/media?parent=3327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/categories?post=3327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/tags?post=3327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}