{"id":2939,"date":"2022-01-12T14:01:18","date_gmt":"2022-01-12T19:01:18","guid":{"rendered":"https:\/\/rhythmnation.online\/?p=2939"},"modified":"2022-01-12T14:04:03","modified_gmt":"2022-01-12T19:04:03","slug":"rihanna-announces-opening-of-5-brick-mortar-savage-x-fenty-stores","status":"publish","type":"post","link":"https:\/\/rhythmnation.online\/index.php\/2022\/01\/12\/rihanna-announces-opening-of-5-brick-mortar-savage-x-fenty-stores\/","title":{"rendered":"Rihanna Announces Opening of 5 Brick & Mortar Savage X Fenty Stores"},"content":{"rendered":"\n

Rihanna’s Lingerie brand Savage X Fenty is opening its first brick-and-mortar location in Las Vegas, followed by four additional U.S. stores in January and February 2022.<\/p>\n\n\n\n

According to the Savage X Fenty website, the Vegas outpost will be located in the Fashion Show mall on the Strip. That store, along with another location in Los Angeles, will open in January.<\/p>\n\n\n\n

Savage X Fenty stores in Houston, Philadelphia and Washington D.C. will follow in February.<\/p>\n\n\n\n

\u201cWe\u2019re bringin\u2019 a whoolleee Xperience to 5 Savage cities,\u201d the brand wrote<\/a> in an Instagram post.<\/p>\n\n\n\n

In addition, founder Rihanna tweeted a teaser to her 104 million <\/p>\n\n\n\n

Details are otherwise slim on the $1 billion brand’s retail plans. A spokesperson did not respond to a request for comment.<\/p>\n\n\n\n

In an emailed statement, Savage X Fenty said, \u201cOn the heels of the brand\u2019s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets.\u201d<\/p>\n\n\n\n

Indeed, the accessible, inclusive lingerie brand is already known for its experiential activations, including Amazon Prime runway shows like the Savage X Fenty Show Vol 3 and an accompanying event, Savage in the Streets, in New York in September 2021. The runway show has arguably supplanted the Victoria\u2019s Secret Fashion Show, which dates back to 1995. <\/p>\n","protected":false},"excerpt":{"rendered":"

Rihanna’s Lingerie brand Savage X Fenty is opening its first brick-and-mortar location in Las Vegas, followed by four additional U.S. stores in January and February 2022. According to the Savage X Fenty website, the Vegas outpost will be located in the Fashion Show mall on the Strip. That store, along with another location in Los […]<\/p>\n","protected":false},"author":3,"featured_media":2962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[652,179,648,650],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts\/2939"}],"collection":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/comments?post=2939"}],"version-history":[{"count":1,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts\/2939\/revisions"}],"predecessor-version":[{"id":2963,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/posts\/2939\/revisions\/2963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/media\/2962"}],"wp:attachment":[{"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/media?parent=2939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/categories?post=2939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhythmnation.online\/index.php\/wp-json\/wp\/v2\/tags?post=2939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}